Most Canadians are painfully aware of the devaluation of the Canadian Dollar versus the U.S. Dollar. Typically, this means higher costs for purchases, since many of the products consumed are imported from the U.S. In 2009/2010, the dollar was hovering at or near Par with the U.S. Dollar, allowing for simple comparison shopping. But in 2015, the Canadian Dollar is valued at approximately 75% of the U.S. Dollar, so a $40 USD purchase actually costs $52.00 CAD.
Canadian shoppers, particularly internet shoppers, will compare the cost of buying “here” versus the cost of purchasing in the U.S., looking for the best value. Many don’t take into account the cost of bringing product through the border, which can include taxes, duties (based on Country of Manufacture), shipping & handling and even brokerage fees, which can significantly increase the cost of acquiring the product, often to the point of surpassing the “local” price.
We have always prided ourselves in being price competitive, both in our Vancouver Retail Sales and Internet Stores, typically offering our products at the same prices as available in the U.S. To do anything else would make us noncompetitive on the Internet and unappealing to U.S. clients. So our Canadian clients enjoyed U.S. prices with Canadian convenience, shipping from Vancouver.
That continues today. All prices are set in US Dollars, allowing for direct comparison to products available elsewhere online. US clients will pay only what they expect, as the check out prices will be billed in USD with no bank fees for conversion. Our site does feature a USD/CAD toggle “widget”, that allows the viewer to see pricing in US or Canadian dollars, to their preference, based on that days exchange rate.
Basing our store on USD means that we are always competitive, without having to reprice our store with every fluctuation of the Canadian Dollar.